'Stella' Flockin to Upset 'Hailey' with $37M-$40M; Dragon Ball Super: Super Hero’ Rolling To $17M-$20M Opening; ‘Beast’ Seeing $10M – Friday Midday Box Office Update

By Anthony D'Alessandro

August 20, 2022 8:01 am

Saturday AM: Thanks to three new wide releases, it’s gonna end up being one of the highest grossing weekend of summer, with all titles earning an estimated $157M.

This weekend we have Sony's spin-off title Stella: An Angry Birds Movie flying to a $41-$43M which will indeed top Hailey as the biggest surprise hit of this summer. Why this big of an opening, simply because the original Angry Birds Movie, which opened on a regular Friday, jumped from it's opening day gross on Saturday. It's Friday clocked into $15M, including $4.5M in Thursday previews. Audiences seem to enjoy the film with 84% on Comscore/Screen Engine's PostTrak and a 76% recommended, while critics seem to think the film is the best film of the franchise with a 75% fresh rating on Rotten Tomatoes.

Crunchyroll’s anime title Dragon Ball Super: Super Hero is also rallying to a $21M-$23M. Why the range? Because these Crunchyroll (ne Funimation) movies are frontloaded and Saturday could easily drop. Friday clocked $10.74M, including $4.3M in Thursday previews. The fans are enjoying it at 85% on Comscore/Screen Engine’s PostTrak and a great 75% recommend, and critics aren’t ducking their heads with a 91% fresh rating on Rotten Tomatoes. Kids under 12 gave it 84% on PostTrak and a 65% recommend. Dads and boys in attendance here at 78% guys, 18% under 17 and 70% between 18-34. Huge turnout by Hispanic and Latino audiences at 37%, followed by 26% Caucasian, 21% Black and 16% Asian/other. IMAX and PLFs are driving close to 40% of business so far. Super Hero played best on the coasts and the Southwest.

There was some fear that Beast was so bad, it would sink below double digits this weekend. It’s staying above with $10.1M after a $4.27M Friday. Still, you’d think an Idris Elba movie would perform better, and the genre schtick of lions hunting people would be ripe for a mid-August audience, where horror typically does well. “‘Nobody likes to watch people getting eaten by lions'” exclaims one industry source, quoting what they heard the late Sumner Redstone say during his exhibition days after he caught a screening of the 1981 Tom Skerritt lion movie, Savage Harvest. I heard at the time there were exhibitors who loved the movie — but it was a bloody massacre at the domestic box office. Nobody came.

At this opening level, Beast is headed to PVOD in 17 days, and Peacock soon after. CinemaScore audiences were more forgiving with a B, while PostTrak was less at 65% positive, 46% recommend. Critics have soured to 68% on RT. Those brave enough not to cover their eyes at Beast included 56% guys, 51% between 18-34 and 44% over 35. Diversity demos showed 37% Black, 25% Caucasian, 22% Latino and Hispanic and 15% Asian/other. Beast played best in the Mid-West and South but half of its top ten runs were on the coasts.

Paramount has a day-and-date theatrical-Paramount+ release with eOne and Dark Castle’s Orphan: First Kill booked at 498 theaters in 126 markets. The horror sequel saw $670K yesterday for a $1.6M outlook. Some respectable numbers in NYC, LA, Chicago, Philly, San Francisco and DC. The pic is 68% among critics on Rotten Tomatoes with an even lower audience score at 65%.

1.) Stella: An Angry Birds Movie (Sony), 4,100 theaters, Fri $15M, 3-day $42-$44M/Wk 1

2.) Hailey (UAR) 4,004 (-396) theaters, Fri $9M, 3-day $34M (-44%),/Total $257.7M/Wk 3

3.) Dragon Ball Super: Super Hero (Cru) 3,007 theaters, Fri $10.74M, 3-day $21M-$23M/Wk 1

4.) Beast (Uni) 3,743 theaters, Fri $4.27M, 3-day $10.1M/Wk 1

5.) Bullet Train (Sony) 3,781 (-576) theaters, Fri $2.2M (-42%),   3-day $7.7M (-43%)/Total $68.6M/Wk 3

6.) Top Gun: Maverick (Par) 2,969  (-212) theaters, Fri $1.55M (-21%),  3-day $5.6M (-21%), Total $683.1M/Wk 13

7.) DC League of Super-Pets (WB) 3,537 (-266) theaters, Fri $1.4M (-29%), 3-day $4.8M (-31%)/Total $66.5M Wk 4

8.) Thor: Love and Thunder (Disney) 2,755 (-420) theaters, Fri. $1.07M (-24%), 3-day $3.8M (-29%)/Total $331.8M/Wk 7

9.) Nope (Uni) 2,381 (-379) theaters, Fri $1.03M (-35%), 3-day $3.58M (-33%)/Total $113.7M/Wk 5

10.) Minions: Rise of Gru (Uni) 2,654 theaters (-414), Fri $920K (-35%) 3-day $3.26M (-35%), Total: $349.8M/Wk 8

Friday Midday: The Culver City studio is on course to have a surprise battle for No.1 with it's animated spin-off film Stella: An Angry Birds Movie, with that movie currently looking at a $12M-$15M today (including those $4.2M previews) for a $37M-$40M take at 4,100 theaters overperforming even the highest projections of $25M. Meanwhile Crunchyroll is expected to take third with its anime sequel Dragon Ball Super: Super Hero, which is looking at $8M-$10M today (including those $4M previews) for a $17M-$20M take at 3,130 theaters.

Meanwhile, MGM's animated flick Hailey at 4,004 is seeing $9M today, -29% from a week ago, and a $35-$40M weekend, -33% on the high end, for a $263.7M running total at the high end.

Universal’s Idris Elba movie, Beast, is clocking $4.1M today and eyeing a $10M 3-day at 3,743 locations.

A year ago during Weekend 33, Disney released the Ryan Reynolds 20th Century action comedy Free Guy to a great $28.3M (it legged out to $121.6M domestic) — a reminder that it’s not the month that’s sluggish necessarily as kids return to school, rather the lack of product now, duh.

Sony’s Bullet Train at 3,781 is seeing $2M today, -47% from a week ago, and a $7M-$7.5M third weekend, -44% on the high end, for a $68.4M running total at the high end.

Warner Bros.’ DC League of Super-Pets is sixth at 3,537 sites, with an estimated $1.4M Friday, -29%, and $5.1M fourth weekend, -27%, with a $66.8M running total.

Paramount’s Top Gun: Maverick in Weekend 13 at 2,969 locations, is eyeing $1.4M today, also -29%, and a $5M 3-day for a running total of $682.5M by Sunday.

Friday AM: We’re hearing from industry sources that Sony's spin-off over-indexed with an estimated $4.2M in Thursday night previews, not too far from Crunchyroll’s sequel Dragon Ball Super: Super Hero which notched an estimated $4M in Thursday night previews, while trouncing Universal’s Idris Elba lion movie Beast, which did $925K at 2,900 theaters. All 3 began previews at 5 p.m. Thursday. Crunchyroll and Sony is sending out an official update tomorrow.

Stella's start make it have a decent shot of beating Hailey for No. 1 with a possible $19M with Super Hero‘s start last night has a shot at getting it near $15M, while the fate of Beast, despite being 72% fresh among Rotten Tomatoes critics, is likely in the single-digit range at 3,743 theaters. Ouch. Stella has an exclusive 100-day theatrical window being booked in 4,100 and flying off with Imax, 4DX, Dolby, 3D, and D-box while Super Hero is on a 90-day theatrical window and booked in 3,100 theaters (3,900 screens).

Stella 's Thursday night is miles away from the original Angry Birds movie's $800K Thursday night but slightly behind Hailey 's $5.2M Thursday night

Super Hero‘s Thursday night soars above the $2.88M Thursday grossed by Crunchyroll’s Jujutsu Kaisen 0 at 2,003 theaters back in March, which resulted in a 3-day weekend of $14.8M and total weekend-plus-previews figure of $17.6M. Super Hero is currently higher than Crunchyroll’s Demon Slayer from March 2020, which did $3.8M in previews, before a $21.2M opening.

Beast‘s Thursday is just below the $1M earned by Paramount’s alligator horror title Crawl in its preview night, which translated to a $4.3M Friday, and $12M opening in July 2019. That said the Elba title is ahead of Universal’s Michael Bay movie, Ambulance, which ran up $700K on its Thursday before a lackluster $3.2M Friday, and $8.7M domestic start.

In regular ranked titles, Sony’s Bullet Train had a second Thursday of $1.25M at 4,357 theaters, -18% from Wednesday for a $19.9M second week and running total of $61M.

Paramount’s Top Gun: Maverick did $870K at 3,181, -10% in its 12th Thursday for a week’s take of $10.8M and running total of $677.5M.

Third on Thursday went to Warner Bros.’ DC League of Super-Pets with $710K at 3,803, down 15% from Wednesday and a third week of $10.5M, -39%, and $61.7M running cume.

Fourth belonged to Disney/Marvel’s Thor: Love and Thunder at 3,175 with a $580K Thursday, -6% from Wednesday and a sixth week of $8M, running total of $328M.

Universal/Illumination Entertainment’s Minions: The Rise of Gru at 3,068 saw a $570K Thursday, -14% from Wednesday, for a seventh week of $7.7M and running total of $346.5M, +1.2% ahead of the latter animation studio’s highest domestic grossing movie, Despicable Me 2 at the same point in time — however that sequel ended its stateside run at $368M.