HiT Consumer Products

HiT Consumer Products (formerly Hasbro) is a British multinational division owned by HiT Company headquartered at The Porter Building in the UK. HiT Consumer Products owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others.

Among its products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, My Little Pony, Peppa Pig and PJ Masks. The company also owns toy company Hasbro and the toy company is used to create toys based on HiT's properties like Thomas, Fireman Sam, Bob the Builder, etc.