Bravo

Bravo is an American basic cable television network, launched on December 8, 1980. It is owned by The NBC Group. The channel originally focused on programming related to fine arts and film. It currently mainly focuses on lifestyle reality television series targeted at 25-to-54-year-old women as well as the gay community.

As of January 2016, approximately 89,824,000 American households (77.169 percent of households with TV) receive Bravo.

History
Bravo originally launched as a commercial-free premium channel on December 8, 1980. It was originally co-owned by Cablevision's Rainbow Media division and Warner-Amex Satellite Entertainment; the channel claimed to be "the first television service dedicated to film and the performing arts". The channel originally broadcast its programming two days a week and—like Bravo's former sister network Nickelodeon, which shared its channel space with Alpha Repertory Television Service—shared its channel space with the adult-oriented pay channel Escapade, which featured softcore pornographic films. In 1981, Bravo was available to 48,000 subscribers throughout the United States; this total increased four years later to around 350,000 subscribers. A 1985 profile of Bravo in The New York Times observed that most of its programming consisted of international, classic, and independent film. Celebrities such as E. G. Marshall and Roberta Peters provided opening and closing commentary to the films broadcast on the channel.

Performing arts programs seen on Bravo included the show Jazz Counterpoint. During the mid-1980s, Bravo converted from a premium service into a basic cable channel, although it remained a commercial-free service. Bravo signed an underwriting deal with Texaco in 1992 and within a month broadcast the first Texaco Showcase production, a stage adaptation of Romeo and Juliet. By the mid-1990s, Bravo began to incorporate more PBS-style underwriting sponsorships, and then began accepting traditional commercial advertising by 1998.

In the Encyclopedia of Television, Megan Mullen perceived certain Bravo programs as "considered too risky or eclectic for mainstream channels". Those programs were Karaoke and Cold Lazarus, the final serials by British playwright Dennis Potter shown by Bravo in June 1997, and Michael Moore's documentary series The Awful Truth from 1999.

In 1999, Metro-Goldwyn-Mayer acquired a 20% stake in the channel, which it subsequently sold back to Rainbow Media in 2001. NBC bought the network in 2002 for $1.25 billion; it had owned a stake in the channel and its sister networks for several years up to that point. NBC's then-parent company, General Electric, merged the network and its other broadcast and cable properties with Vivendi Universal Entertainment in May 2004 to form NBC Universal.

Bravo saw a massive success in 2003 with the reality series Queer Eye for the Straight Guy, which garnered 3.5 million viewers. The network began to add more reality shows to its lineup, some of them also very successful, including Project Runway in 2004, and Million Dollar Listing, The Real Housewives of Orange County and Top Chef, all in 2006. All spawned numerous spin-off shows, and some even turned into international franchises. The success of all these shows led Bravo to change its format from focusing on performing arts, drama, and independent film to being focused on reality series, pop culture, fashion and celebrities. In 2009, Entertainment Weekly put "Bravo reality shows" on its end-of-the-decade "best-of" list, saying, "From Queer Eye for the Straight Guy's Fab Five to Project Runway's fierce fashionistas to the kvetching, perma-tanned Real Housewives franchise, Bravo's quirky reality programming mixes high culture and low scruples to create deliciously addictive television."



A study released in May 2008 ranked Bravo as the most recognizable brand among gay consumers. Bravo's age demographic is people 18–54, according to the Cable Television Advertising Bureau's cable television profiles.

Other successful reality series followed, including Shahs of Sunset (2012), Married to Medicine (2013), Below Deck (2013) and Southern Charm (2014). Bravo's first ever scripted series, Girlfriends' Guide to Divorce, premiered in 2014 and ran until 2018.

On February 7, 2017, coinciding with the premiere of another scripted series, Imposters, Bravo updated its imaging with a refresh to its speech bubble-inspired logo, with the letters now all rendered in lowercase (replacing the wordmark text based on the logos used by the channel between 1994 and 2005), and a neutralized imaging to attract more male viewers. The "...by Bravo" marketing tag was also phased out from general use.