Syfy

Syfy (formerly Sci-Fi Channel, later shortened to Sci Fi; stylized as SYFY) is an American basic cable channel owned by The NBC Group. Launched on September 24, 1992, the channel deals in programming relating to the science fiction, horror, and fantasy genres.

As of January 2016, Syfy is available to 92.4 million households in America.

History
In 1989, in Boca Raton, Florida, communications attorney Mitchell Rubenstein and his wife Laurie Silvers devised the concept for the Sci-Fi Channel. They planned to have it begin broadcasting in December 1990, but they lacked the resources to launch it. In March 1992, the concept was picked up by USA Networks, then a joint venture between Paramount Pictures and Universal Studios. The channel was seen as a natural fit with classic films and television series that both studios had in their vaults, including Universal's Dracula, Frankenstein, and the Rod Serling TV series Night Gallery, along with Paramount's Star Trek television series. Star Trek's creator Gene Roddenberry and author Isaac Asimov were among those on the initial advisory board, but both had died by the time the channel finally launched on September 24, 1992. Rubenstein recalled: "The first thing that was on the screen was 'Dedicated to the memories of Isaac Asimov and Gene Roddenberry'." Leonard Nimoy was master of ceremonies at the channel's launch party, held at the Hayden Planetarium in Manhattan. Asimov's widow Janet and Roddenberry's widow Majel Barrett were both in attendance. The first program shown on the network was the film Star Wars.

In 1994, Paramount was sold to Viacom, followed by Seagram's purchase of a controlling stake in MCA (of which Universal was a subsidiary) from the Matsushita Electric Industrial Company the next year. In 1997, Viacom sold its stake in USA Networks to Universal, who spun off all its television assets to Barry Diller the next year into the new company Studios USA. Three years later, Diller would sell Studios USA back to Universal, by then a subsidiary of Vivendi SA (at the time known as Vivendi Universal). Vivendi's film and television production and cable television assets were then merged with General Electric's NBC to form NBC Universal in 2004. In 2010, Comcast purchased Syfy's parent company NBCUniversal.

A high definition version of the channel launched on October 3, 2007, on DirecTV. In 2013, Syfy was given the James Randi Educational Foundation's Pigasus Award for what was described as questionable reality programming involving paranormal subjects.

Branding history
From 1992 to 1999, the network's first logo consisted of a planet with a ring, made to look like Saturn, with "SCI-FI CHANNEL" written on it. The network's second logo, which was used from 1999 to 2002, dropped the hyphen and the word "CHANNEL" from the name. The network's third and final "ringed planet" logo ran from 2002 to 2009, and was designed by Lambie-Nairn. The logo made its debut on December 2, 2002, with the launch of the Steven Spielberg miniseries Taken. The network also launched a new image campaign with the tagline "If", which expresses the limitless possibilities of the imagination. Identification bumps depicted surreal situations such as a baby breathing fire, as well as a woman in a stately sitting room kissing a bug-eyed, big-eared animal.

On March 16, 2009, NBCUniversal announced that Sci Fi was rebranding as "Syfy". Network officials also noted that, unlike the generic term "sci fi", which represents the entire genre, the term "Syfy" as a sensational spelling can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. The only significant previous use of the term "Syfy" in relation to science fiction was by the website SyFy Portal, which became Airlock Alpha after selling the brand to an unnamed company in February 2009.

The name change was greeted with initial negativity, The parody news anchor Stephen Colbert made fun of the name change on The Colbert Report by giving the channel a "Tip of the Hat" for "spelling the name the way it's pronounced" and noting that "the tide is turning in my long fought battle against the insidious 'soft C' The new name took effect on July 7, 2009. Syfy has since added reality shows and edged further from strictly science fiction, fantasy and horror programming.

The rebranding efforts at NBC Universal's Sci Fi Channels worldwide resulted in most rebranding as "Syfy" or "Syfy Universal"; however, over one-third of the channels did not take on "Syfy" as any part of their names: channels in Japan and the Philippines rebranded to or were replaced by Universal Channel, while each of the channels in Poland, Romania, Serbia, and Slovenia would become Sci Fi Universal. In Polish, "Syfy" does not suggest imagination or science fiction, but rather something gross, without value or even syphilis. In Australia, the Sci Fi channel was a joint venture not solely owned by NBC Universal; the channel was uniquely rebranded as "SF" until its closure, and was replaced by an NBC Universal solely-owned version of Syfy, branded as such, matching the standard international "Syfy" branding TV.

On May 11, 2017, in honor of the network's upcoming 25th anniversary, Syfy unveiled a major rebranding that took effect on-air June 19. The new branding was intended to re-position the channel back towards targeting fans of the fantasy and sci-fi genres. Network head Chris McCumber explained that the network's goal was to "put fans at the center of everything we do", and explained a stacked, square-shaped form of the logo as being akin to a "badge". Syfy also planned to place a larger focus on its genre news division Syfy Wire, disclosing the possibility of extending the website to television as well.